Shaped Pouches
Shaped Pouches are flexible packaging bags die-cut into unique custom shapes, designed to maximize shelf appeal and reinforce brand identity. They are widely used for confectionery, snacks, cosmetics, toys and promotional products, with customizable shapes, sizes, materials, printing and closure options.
Shaped Pouch Features
Custom Die-Cut Shape
Shaped pouches are cut into unique custom outlines, allowing brands to create packaging that reflects product identity or seasonal themes. This makes them an excellent choice for promotional items, gifts and products where visual differentiation is key.
Enhanced Shelf Appeal
The distinctive silhouette helps packages catch the shopper’s eye in busy retail environments. This feature is especially valuable for confectionery, snacks, cosmetics and toys competing for attention on the shelf.
Generous Print Area
Despite their custom contours, shaped pouches provide a large printable surface for brand graphics, product names and usage instructions. This helps create a clear, attractive and recognizable packaging design.
Flexible Material Options
These pouches can be produced using various laminated films to meet different barrier needs, including protection against moisture, oxygen and light. This makes them suitable for food, cosmetics and household products.
Optional Resealable Closures
Shaped pouches can be fitted with zip locks, tear notches or hang holes to improve user convenience and retail display. These options make them practical for single-serve portions, multi-use items and point-of-sale hanging displays.
Shaped Pouch Specifications
Shaped pouches can be tailored in die-cut shape, dimensions, film thickness, material composition, surface printing and sealing options to match your product profile and branding needs. The specifications below provide common options for reference, and custom configurations are available based on your product and application.
| Parameter | Specification / Options | Description |
|---|---|---|
| Size Specifications | ||
| Pouch Size | Width: 50–300 mm Height: 80–450 mm | Custom sizes available according to fill volume, product shape and display requirements |
| Pouch Thickness | 70–200 μm | Selected according to product weight, barrier needs and pouch shape |
| Custom Shape | Rounded, Fruit, Bottle, Animal, Cartoon or Custom Contours | Custom die-cut shapes available according to product and brand design |
| Materials | ||
| Standard Materials | PET/PE, BOPP/PE, BOPP/CPP | Suitable for snacks, candy, dry goods and general packaging |
| Barrier Materials | PET/VMPET/PE, PET/AL/PE, PET/AL/NY/PE | For products requiring moisture, oxygen and light protection |
| Liquid / High-Strength Materials | PET/NY/PE, PET/AL/NY/PE | Suitable for liquids, semi-liquids and products requiring stronger sealing |
| Printing & Finishing | ||
| Printing | Gravure / Digital Printing | Gravure for volume production; digital printing for smaller batches and samples |
| Print Colors | 1–10 Colors | Custom artwork and colors available to match shaped pouch contours |
| Surface Finish | Gloss, Matte, Spot Varnish, Metallized, Foil | Multiple finishes available according to brand and product positioning |
| Optional Features | ||
| Accessories | Tear Notch, Hang Hole, Window, Spout, Screw Cap, Rounded Corners | Optional features available according to product and usage requirements |
| Commercial Information | ||
| MOQ | Digital: 500–1,000 pcs Gravure: 5,000–10,000 pcs | Final MOQ depends on size, material, shape complexity and printing process |
| Sample Lead Time | 3–10 Days | For confirming pouch shape, dimensions and print appearance |
| Production Lead Time | 10–25 Days | Depends on order quantity, die-cut requirements, materials and production schedule |
| Customization | Custom Size, Shape, Material & Printing | Produced according to artwork, samples, contours and packaging requirements |
Shaped Pouch Applications
